Luis Lasanta, professionally known as VeliMuzik, is a multi-talented executive producer and artist manager renowned for his expertise in artist development, music distribution, digital marketing and management. With a passion for creating impactful music and empowering fellow artists, VeliMuzik has established himself as a prominent figure in the entertainment industry.

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Born and raised in Puerto Rico, Veli developed an early love for music, which led him to pursue education and a career in the field of arts and show business. He founded VELIMUZIK, LLC in 2018, where he has since produced and released several singles, Ep's and managed emerging artists.​

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Throughout his career, Veli has worked with some of the most influential musicians and artists in the Latin American Industry such as;  Arcangel, Dela Ghetto, Farina, Tempo, Yandel, Cosculluela, Jory Boy, Dj Nelson, Sergio George, Tito Nieves, Michael Stuart, among others. From collaborating with renowned singer-songwriters to distributing chart-topping albums, his contributions have shaped the landscape of contemporary music. 

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Beyond his role as an executive music producer, Veli is also known for his visionary leadership. He has successfully founded and managed a record label, providing a platform for emerging artists to showcase their talent and reach a wider audience. His ability to foster creative environments and nurture the next generation of musical talent has set him apart as a true mentor and leader in the industry.